Keson

The brand looked to provide innovation and a point of difference to a relatively low-cost commodity category that has been unchanged for years - chalk line reels. Through in-depth immersion, ethnographic research and product analysis, our team discovered the true needs of the end-user and delivered on a design that lattered up to a brand strategy.

Challenge

Compete against national brands at retail and stand out against the competition.

Success

The products are now recognizable as uniquely Keson and successfully achieved YOY sales increase of 24%. This design also recieved an honorable mention in the 2017 IDEA awards.

My role

Visual Product Language. Product Design. Ethnography Research