Off! Insect Repellent

In 2020, Off! refreshed their global brand and repositioned themselves from an afterthought to a personal routine. Everyone is at their best when they are outdoors. That’s why we believe in protecting you with bug spray solutions and ideas to help you enjoy being outside more and worry about bug bites less.

Challenge

How do we shift an efficacy-forward brand to become a preventative solution to enjoy everyday moments?

Success

Successful launch of new Brand identity, packaging, and campaign. Becoming #1 Best Selling mosquito repellent brand in 2024 since the relaunch.

My role

Brand Strategy. Brand Architecture. Brand Identity. Creative Direction. Brand Identity. Design Stewardship. Consulting Agency Management.