Thermos

In 2018, Thermos redesigned their brand from identity, brand expression, positioning, and product design.

Challenge

With growing competitors, Thermos needed to maintain relevancy and remind the categories why they were the leaders of the category.

Success

Designed two collections for Thermos brand consisting of 10+ unique patents.
In 2020, the Icon product series was a finalist in the Global Innovation awards in the tabletop category.

My role

Visual Product Language. Product Design. Ethnography Research. Brand Strategy.