Noted By Post-it

Where creativity meets organization in the most delightful way! Noted by Post-it is your go-to collection of beautifully designed stationery that brings a touch of joy and efficiency to your everyday tasks. Whether you're jotting down brilliant ideas, planning your week, or leaving a thoughtful note for someone special, Noted by Post-it® offers a range of stylish and functional products to help you stay on top of your game.

Challenge

Bring relevancy back to the category and the Post-it Brand by targeting younger audiences.

Success

Noted launch in 2019 and continues to secure placement around key retailers every year. Onto collection 10, Noted By Post-it uses design and delight in the most mundane tasks gaining incremental placement for different occasions and seasons.

My role

Creative Direction. Art Direction. Brand Strategy. Design Strategy. Talent Design Management (2022- Present)