Command Limited Edition

We’ll bring our Do. No Harm. platform to life for Gen Z this BTC season by demonstrating how easy Command makes it to fearlessly express whatever era you’re in -exactly when you’re in it.

Challenge

Grow the brand and bring a younger audience into the category and use Command.

Success

The 2024 Back to college program delivered upon 4 key goals. 1. Grew the BTC season from -3% to +2% YOY POS​ and +16 to +20% vs Pre-covid Comps 2019​. 2. Grew the Category by 20% of the storage and hanging category. 3. Gained share against the competition- 20% of color collection volume was brand shift from the competition. 4. We increased HHP of Genz by 20% vs 2023.

My role

Creative Direction. Art Direction. Design Strategy. Design Stewardship. Talent Design Management