Scotch™ 100th Anniversary

This year marks the 100th anniversary of Scotch™ Brand, a name synonymous with creativity, celebration, and repair. Scotch Brand has been a trusted companion in countless moments, from sealing packages and wrapping gifts to completing DIY projects.

Challenge

Leveraging our 100 years to reframe the Brand in our consumer’s mind. Make this moment meaningful to our consumers.

Success

Reimagine the Brand by updating and refreshing the Brand Identity. Launching in 2025

My role

Creative Direction. Art Direction. Design Strategy. Design Stewardship. Talent Design Management