Scotch Kids
Welcome to the kids’ zone. A space to imagine an play. No boundaries or limits, just the freedom to use your hands and minds, theres no telling what you can create.
Challenge: As a 100-year-old brand known for trusted performance, Scotch™ faced the opportunity of extending into a new space with Scotch™ Kids in a way that felt both fresh and authentic. The challenge was to introduce a kid-focused creative line that honored the brand’s legacy while evolving its relevance for a new generation of makers, artists, and self-expressive young consumers.
Outcome: Scotchâ„¢ Kids launched as a bold new extension of the Scotchâ„¢ brand, bringing playful, creativity-driven tools and experiences to children through a vibrant, imaginative, and modern expression. The result was a meaningful brand expansion that translated a century of trust into a new platform for creative play, helping Scotchâ„¢ connect with families and inspire the next generation of creators
