Scotch Cushion Lock

Scotch Cushion Lock Protective Wrap replaces plastic bubbles with an eco-conscious, expanding paper wrap for packing. This roll cushions and conforms to secure your items for dependable protection while on the move, no matter how bumpy.

Challenge

Redesign the package to increase purchase compared to the original design.

Success

The new design increased purchase by 25% compared to the original design in 2024.

My role

Creative Direction. Positioning. Talent Design Management