Dove Body Scrub

Dove Exfoliating Body Scrubs are enriched with a signature ¼ moisturizing cream, 2-in-1 body exfoliator scrubs gently buff away dry, dull skin and deeply nourish for instant softness. The rich, whipped texture adds a touch of luxury to your daily soak, leaving your skin smooth, radiant, and ready for the day ahead.

Challenge

Launch a new product under the Dove brand that holds a unique positioning around scrub versus its traditional “smooth” positioning.

My role

Creative Direction. Design Strategy. Packaging Design, Structural Design