ScotchBlue™ Pro Sharp

The sharpest line yet: Engineered to provide our sharpest paint lines yet, this ScotchBlue™ painters tape provides 2X better hold than our original Edge-Lock™ Technology

Challenge

Beat Frog Tape and take back our share in the painter’s tape category.

Success

Largest launch at 3M CBG from 2020-2025. 6.3% CAGR or $85M in growth

My role

Creative Direction. Talent Design Management